Value
Vision
To the world: ‘Down to Earth’ from fast fashion to sustainable clothes that are earth-friendly with a green spirit. The important thing is a new type of sustainability. It's not just about recycling or using 100% natural materials, but also about labour, knowledge, mindset of both business owners and consumers. All of them are important interconnected things that will keep this story going in the future.
To the country: To develop knowledge and human culture to the way of life of the people in society that have accumulated, selected, improved and modified to be suitable for the environment and keep it thriving. Culture has evolved, changed, improved, and created to flourish by inheriting from the past cultural heritage or may adopt what is gained from other societies to meet the needs of our society.
Fon wants to preserve and continue the ‘Art of Fabric’ in Thailand to be able to thrive when facing the change in society and the machine industry.
Because our product is handmade and made with almost 100% natural materials.