Story About Us

Fon was born and raised in Bangkok, Thailand. She grew up alongside her mother, sewing fabrics, designing, and creating products in a self-taught manner from a young age. Her mother did everything, from the initial steps of cutting, sewing, and coloring, to the final product.

 

For Fon, who loves to travel, she had seen many local products from various places and realized that her country, Thailand, has many good handcrafted products that she understands well.

Thai handicrafts and handmade products are recognized as exquisite and unique around the world. Particularly in the realm of clothing and apparel, Thai craftsmanship in weaving, cutting, sewing, and finally hand-coloring are cultural heritages of Thailand.

Fon wants to showcase to the world the beauty of the artisanal techniques incorporated into the clothing and apparel of our country. Moreover, she aims to design and adapt these to current fashion trends. Fashion is a passion. Fon always pays attention to design, sewing, and quality materials.

Our goal is to 'keep it as slow fashion to be timeless,' so that no matter how much time passes or how fashion trends change, we can still wear those clothes on any occasion, anywhere, at any time. She seeks to complete every wardrobe with timeless pieces that feel close to nature.

 byFon simply means that it is designed and produced by Fon. She will bring you the most exclusive things to wear. Fon divides her work time between Barcelona and Bangkok.

Fon divides her working time in between Barcelona and Bangkok.